Project Description

Project Description

The project involved re-branding of an already existing brand. Graphic Systems Uganda Ltd. is the leading industrial and commercial printing and packaging firm in Uganda. GSUL needed a clear and consistent brand profile to identify and boost its presence in a competitive market as well as match up to its standard of quality.

Add Value guided the client through an extensive brand development process, focusing not only on the visuals, but also on the core brand values, unique selling propositions and company personality. The result is a fresh new look, with a strong consistency in colour and use of graphic elements.

Client: Graphic Systems (U) Limited

Executed: August – December 2013