Project Description

Project Description

Fashion designer Brenda Asiimwe needed a bold and timeless visual identity to launch her fashion line B.Daisy in the Uganda market. The visual identity would reflect the core values of the brand; sustainability, high quality, attention to detail and subtle elegance.

Together with the B. Daisy team, we explored ideas and created a strong expression that represented the central ideals of the B.Daisy brand. Detailed elements are used to support the logo and carry the weight of the graphic expression.

Items produced:

Logo and graphic elements
Business stationery (Business cards, letterhead, power point template)
Brand guidelines

Executed: Jan 2014

Copyright: Add Value Creators Ltd.