Juice packaging development

Project Description

Parts of this project was done in co-operation with Design without Borders where special focus was put on developing a PET bottle for juice from market research, idea development, through 3D illustration, mock ups, user testing, and up to the final production drawings.

The shape of the bottle was co-created together with users and the client, striving for the best solution matching up the customers needs and dreams with the business’ need for profitability, cost efficiency, environmental considerations, possible technical solutions and technology.

We created a new brand identity and implemented it on the juice bottle as well as other products like porridge flour and snacks.