Project Description
Project Description
The project involved re-branding of an already existing brand. Graphic Systems Uganda Ltd. is the leading industrial and commercial printing and packaging firm in Uganda. GSUL needed a clear and consistent brand profile to identify and boost its presence in a competitive market as well as match up to its standard of quality.
Add Value guided the client through an extensive brand development process, focusing not only on the visuals, but also on the core brand values, unique selling propositions and company personality. The result is a fresh new look, with a strong consistency in colour and use of graphic elements.
Billboard advertising (layout and copy writing)
Brand guidelines
brand personality
Capacity building on branding
client interviews
Copy writing
Corporate identity/ brand profile
Creative brand development
Creative workshops with management team and marketing team
Logo re-design
Project Management
Vehicle branding
Client: Graphic Systems (U) Limited
Executed: August – December 2013
