Brand
Development

We are passionate about brands! We love to see successful brands and even more we love to create successful brands. Your brand is a statement about you, your product/ service and your promise to your customers.
At Add Value we take responsibility to ensure that together we make your brand as true and visible to your customers as possible.

A good brand name should be short and catchy, easy to pronounce and understand and bring associations to the product or service. Finding the right name increases the chances of building a strong brand. We co-create with you in a brand name workshop, using “name storming” and other techniques.
Only the customer knows what the customer wants, and so we involve them in the process. We carry out market research and co-create with the users to develop ideas that respond to their needs and dreams.
We develop solutions where customers’ needs and dreams are merged with your business’ need for profitability, cost efficiency, environmental considerations, possible technical solutions and available raw materials and supplies.
Strong brands come alive in good print! Available and new print technologies and materials are explored. We are present to ensure colour, cutting and finish are done according to our high quality standards.

Packaging
Design

We develop both small scale and large-scale packaging solutions from as little as 100 pieces to millions of pieces. We consider the value chain from raw materials, production, distribution, and recycle/disposal.

Working with raw materials, shapes, logistics, distribution and market need to develop smart and suitable solutions. Matching up user needs with functionality, cost efficiency, available materials and distribution of final products.
Expertise and guidance in choosing the right packaging technology and materials. Accessing our network of suppliers of machines and packaging materials and assist in making smart choices.
Concept exploration, developing sketches, 3D illustrations and graphics for labels and shapes, outsourcing production drawings, exploring print technologies and creating the first prototypes.
The first prototypes are tested to get the user response to the look and functionality of the packaging.
Available and new print technologies and materials are explored. We are present to ensure colours, cutting and finish of the final product is as best as possible.

Product Development
and Design

We develop intelligent cost efficient solutions and aim for using local materials, skills and sub-suppliers. The products can be customized items produced in one or a few copies, or can be mass-produced. We aim for solutions that can easily be reproduced locally and over a long term.

From totally new products never seen in the market before, to renovation or extensions of existing product lines. Working with materials, shapes and functions to develop smart and suitable solutions. Matching up user needs with functionality, cost efficiency, available materials and production of final products.
Ideas are visualized using 3D drawing programs.
We study and co-create with the users to develop ideas that fulfill their real needs
Prototypes are tested to get the user response to the look and functionality of the product. Sometimes done several times during the design process.
Sourcing materials and sub-suppliers are done throughout the design process. When time has come for final production, we follow up and make sure specifications and quality standards are followed.

Corporate
Identity

Small entrepreneur or big multinational company – together we co-create a visual identity that speaks to your customers and express your core company values.

Your company logo is the main part of the identity. So much can be said, or not said, in a logo. Each font and each colour has a different expression. Together we choose and co-create the right and unique expression for you!
Business card, letterhead, word and power point template.
We create branded e-flyer templates that you can use for marketing in social media, newsletters and digital channels. We also adapt your logos, graphic and icons for use in social media.
After creating your corporate identity and company brand, we describe and visualize it in your brand guideline. You will receive all files and graphic material needed to create new products that fit within your brand.
Professional identities need good print! Available and new print technologies and materials are explored. We are present to ensure colours, cutting and finish is done according to our high quality standards.

Illustration

Visualizing any ideas, systems or information that need to be communicated so it is easy for customers or stakeholders to understand. We create Infographics, process maps, icons, 3D illustrations and more.

Support

Companies going through product development and design projects would often need support by other related services. We provide these- some in-house and some in co-operation with our network of experts.

Every project of a certain size will need project management. Add Value has competent staff with formal education and long experience in managing projects both for private sector and for NGOs. We are familiar with commonly used tools like RBM (Result Based Management).
Great designs work best with high quality photos. Add Value works with professional photographers and can shoot product photos, food photos, interiors and other marketing material photos.
Spice up your text and make sure it communicates clearly to your target groups. Add Value works with professional copywriters and can assist in writing text for all your communication material: brochures, flyers, web sites and more.
Tell your clients that you care about working conditions and how you support local communities. Add Value has experience in this field and can assist in writing code of conduct and CSR policies.